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CHAPTER 5 · ROUND 9

Chapter 5 · Question 9.3

Key Idea

Beginner Knowledge. You have 60 seconds. Choose the one best answer. This question develops practical judgment in competition, marketing, and basic business judgment.

The budget can fund only one action: another week of new-customer ads or completing follow-up with inactive regulars. New-customer cost is rising, and regulars have not been contacted for two months. Which should be chosen?
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