D2P · Decision to Profit

Real Businesses. Real Decisions. Real Profit Lessons.

All D2P Cases

12 cases
East Coast Bakehouse | eastcoastbakehouse.com | Ireland
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CASE 529 · Biscuit and bakery food manufacturing

East Coast Bakehouse: From Expansion Losses to Bisca-Backed Recovery Through Irish Examinership and Industrial Investment for Sustainable Growth

East Coast Bakehouse built a modern 50,000-square-foot factory designed to produce 20,000 tonnes of biscuits annually. The investment supported productivity, competitiveness, exports and private-label growth, but profitability lagged behind expansion. In the financial year ending February 2024, revenue rose 80% to €11.2m while losses narrowed from €5.7m to €2.2m. Management said turnover had reached the level needed to break even in the year ending February 2026, yet cumulative losses had reached about €31.6m by 2025. On 15 January 2026, the company sought examinership amid raw-material inflation, rising operating costs and tax-debt repayment pressure. The process protected the business while a new investor was found. Bisca completed an approximately €13m acquisition and investment in April, effective 1 May, refinancing secured debt, funding the court-approved arrangement and providing working capital. East Coast Bakehouse remained an independent subsidiary, and 78 Drogheda jobs were retained. The result is a capital and ownership turnaround, not proof of restored long-term profitability.

IrelandTurnaround
ClearBank | clear.bank | UK
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CASE 468 · Fintech / Banking as a Service (BaaS)

ClearBank Case Study: From Payment Rails to Profitable Embedded Banking and a More Resilient Fee-Based Platform in Britain

ClearBank had to prove that a licensed, cloud-based banking infrastructure model could convert rapid scale into durable economics. In 2022, revenue grew 173% to £58m, but the group still recorded a £7.1m pre-tax loss; the UK business had only reached monthly profitability. Management expanded embedded banking partnerships, platform products and international capacity, supported by £175m of 2022 funding. The approach produced stronger scale: 2023 revenue grew 91% to £111.3m, with a first full-year pre-tax profit of £18.4m. In 2024, the UK business generated £9.9m of adjusted pre-tax profit for a second consecutive profitable year, while fee income rose 63% to £53.3m. The group still reported a £4.4m adjusted pre-tax loss because of European expansion, group restructuring and revenue-mix changes. The case is therefore a UK banking-business turnaround, not proof of group-wide profitability.

United KingdomTurnaround
Wayflyer | wayflyer.com | Ireland logo
CASE 458 · E-commerce and SME revenue-based financing

Wayflyer Rebuilds Growth Through Cost Discipline and Selective Fintech Expansion

Wayflyer expanded rapidly, growing its workforce from about 250 to about 500 people before management concluded that the previous 15 months had been too aggressive. In November 2022, it announced approximately 200 global job cuts, including about 70 in Ireland, bringing global staffing to roughly 300. The decision protected the core revenue-based financing business while resetting operating costs. In 2023, revenue rose from €36.3m to more than €62.5m, while total costs declined from more than €82m to about €68.5m. Pretax operating loss narrowed from about €76.9m to €40.9m, although the company remained loss-making. Later self-service, Amazon and wholesale financing broadened its addressable market.

IrelandTurnaround
Masthaven Finance | masthaven.co.uk | UK logo
CASE 450 · Specialist mortgages and property finance

Masthaven Finance: From Bank Expansion Back to Specialist Lending — Why a Founder-led Non-bank Reset Replaced Retail Banking

Masthaven Finance began in 2005 as a specialist property finance provider and obtained a full UK banking licence in April 2016. Its banking expansion produced scale: by April 2022, it had issued more than £1.4 billion in loans and held over 25,000 savings accounts containing approximately £1.6 billion. Yet the combined bank model also brought strategic, capital and regulatory constraints. In February 2022, Masthaven announced that it would stop taking new personal savings and new residential mortgage business, targeting a complete exit from those markets by the end of 2023. Starling acquired most of the business it wanted, particularly mortgage assets, while founder Andrew Bloom bought back the remaining bridging and development finance operations. Those activities were combined with Spring Finance. In February 2025, Companies House recorded the name change to Masthaven Finance Limited and related control changes. By January 2026, management described a business with more than 50 employees, approximately £100 million of Macquarie financing, and growth plans based on products, technology and lower rates. Public information does not yet establish post-restructuring profitability.

UKReversal
Hydrogen-Refueling-Solutions (HRS) | hydrogen-refueling-solutions.fr | France
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CASE 408 · Hydrogen mobility infrastructure

HRS Turns Hydrogen Order Volatility into a Cash-Quality Turnaround Focused on Execution

Hydrogen Refueling Solutions faced a sharp gap between apparent order momentum and dependable business performance. In 2024/25, gross revenue was €26.0m, but cancellations and project downgrades reduced IFRS revenue to €11.3m from €24.8m in 2023/24. Hype cancellations affected about €9.0m, GCK and Hopium cancellations affected about €2.3m, and the pHYnix downgrade affected about €3.5m. HRS responded by screening projects for confirmed installation schedules and demonstrated payment capacity, reallocating equipment from cancelled orders, and implementing Apollo. Operating expenses fell 10%, maintenance revenue grew 56% to about €0.8m, and installed stations reached 29 with availability above 95%. The turnaround improved business quality, but it did not yet produce profitability: recurring EBITDA was -€8.6m and net loss reached €11.7m.

FranceTurnaround
Herold GaLa Bau | heroldgalabau.de | Germany
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CASE 219 · Garden and landscape construction (GaLaBau)

Herold GaLa Bau: Scaling a Specialist Urban Landscaping Contractor

Herold focused on large construction projects, professionalized its organization and invested in specialist equipment. The approach lifted enquiries, revenue and headcount, but later bankruptcy proceedings exposed the risks of rapid expansion.

GermanyTurnaround
Artec Electro | artec-groupe.eu | France
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CASE 194 · Electrical installation and engineering services

Artec Electro: Profit Recovery After Electrical-Business Group Integration

French electrical-engineering company Artec Electro changed from SARL to SAS in 2023, while Artec Groupe replaced the former manager as chairman. The company reported a net loss of approximately 20.4万欧元 in 2023, then returned to a net profit of approximately 42.8万欧元 in 2024, with sales of approximately 639.1万欧元 and cash of approximately 72.7万欧元. Public information supports the improvement, but does not prove that group integration caused it entirely.

FranceReversal
Rairies Montrieux | rairies.com | France
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CASE 164 · Architectural Terracotta and Facade Materials

How Rairies Montrieux Pivoted from a Floor-Tile Crisis to Facade Growth

After demand for traditional terracotta floor tiles declined, Rairies Montrieux faced bankruptcy in 2015. Rather than abandoning its manufacturing capabilities, the company redirected them toward thin terracotta facade slips. It rebuilt the business through engineering, custom products, and architect-specification channels. By 2023, revenue had reached approximately €16.2 million, and facade products later represented about 90% of the business.

FranceTurnaround
Proxi.cloud | proxi.cloud | Poland
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CASE 140 · Advertising technology

Proxi.cloud Approached Break-Even After Joining the Blix Ecosystem

As an independent company, Proxi.cloud had to solve data scale, customer acquisition, and retail access on its own. After Grupa Blix acquired 100% of the company in 2024, Proxi.cloud retained operational independence while gaining access to shopping apps, customer relationships, and sales channels. In 2025, revenue rose 24.9% and the net loss fell 92.0%, although public evidence cannot attribute the entire improvement to the acquisition.

PolandTurnaround
Grizzly New Marketing | grizzlymarketing.be | Belgium
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CASE 121 · Digital Marketing Agency

How Grizzly Cut Its Team and Reversed a €205,636 Loss

Grizzly’s Belgian entity fell into loss after rapidly expanding its workforce in 2022. It subsequently reduced average FTE to around 28 while continuing to sell SEO, paid media and standardized service packages. Higher gross profit per employee helped the business reach a net profit of €210,166 in 2025.

BelgiumTurnaround
Gambling.com Group | gdcgroup.com | Ireland
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CASE 119 · Gambling Performance Marketing

How Gambling.com Abandoned Its East Asian Bet for Europe

East Asian online gambling regulation did not open as expected, making WSN’s football content traffic difficult to monetize. During 2009—2011, the company pivoted to European online casino affiliate marketing and acquired the Gambling.com domain. Revenue increased from $11 million in 2017 to $27.98 million in 2020.

IrelandTurnaround
Genius Sports
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CASE 095 · Sports Data and Media Technology

How Genius Sports Turned Expensive Sports Rights into a Growth Gateway

Genius Sports absorbed the upfront cost of premium official sports rights, using long-term and partly exclusive agreements to secure critical data access before expanding into betting, media advertising, and league technology. From 2022 to 2025, revenue, gross margin, Adjusted EBITDA margin, and operating cash flow improved substantially. However, GAAP net losses and the cost of renewing strategic rights remained unresolved risks.

United KingdomTurnaround
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