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CHAPTER 3 · ROUND 7

Chapter 3 · Question 7.5

Key Idea

Beginner Knowledge. You have 60 seconds. Choose the one best answer. This question develops practical judgment in products, services, and customer value.

Three vendors in an office area sell boxed lunches. Vendor A competes on low price; Vendor B competes on the number of dishes; Vendor C wants to differentiate but has a limited budget. Which is most likely to create a perceptible point of difference that still centers on the core needs of "getting a full meal and making it to the meeting on time"?
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